QUALIA is the artist name of artist, producer, songwriter, and award-winning sound designer Alec Joseph Lehrman. Before pivoting to a more experimental indie sound, AJ was an emerging talent in pop music, amassing a dedicated following and opening for artists like Nick Jonas, Demi Lovato, and Pentatonix. He parlayed this popularity into a blossoming recording and touring career, collaborations with artists such as Pink Sweat$, B.O.B, and Jax, and brand partnerships with companies such as Lucasfilm, Guess, Hollister, and Discover Card. His new project QUALIA is the culmination of years of musical and personal growth expressed through rock, psychedelic, experimental, and pop sounds.